For Zoom, it covers signup, organizing, and holding your first video conference.Īha Moment Examples 1.For Airbnb, it is making your first booking.For Google, it is finding an answer to your query.For Facebook, it is connecting with friends.To help you understand what an Aha moment feels like in real life, for real companies, here are a few aha moment examples: You achieve a solution and result very quickly that might have taken hours normally.Īha moments can happen in different stages of the customer lifecycle.You experience a product’s value proposition.You understand how a product can solve your problem at hand.Three things happen when you feel the “Aha!” moment: Essentially, Aha moments are the positive reactions behind a user experience.īut you’ve got to help new customers discover the value you promised fast to turn them into regular, loyal customers during the onboarding process.
These can also be an emotional reaction to the discovery of a feature. The moment of sudden realization, also known as activation, becomes the start of a long-lasting relationship between a brand and the customer.Īha moments happen as a result of users’ interaction with a product. What is an Aha Moment in User Onboarding?Īn Aha moment is a moment of sudden recognition when a new user understands how the product works and realizes why it is a must-have solution and value.
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